While working on the retail design team at Free People Movement, I served as the fixture and layout designer for a pop-up installation at Nordstrom. The project translated the brand’s activewear identity into a flexible retail environment within a department store setting.
My role focused on developing the spatial layout and designing custom fixture systems that supported both product storytelling and operational needs. The design emphasized modularity, flow, and adaptability, creating a cohesive environment that balanced clarity in merchandising with the energetic, movement-driven ethos of the brand. The pop-up also included a yoga studio activation, which extended the experience beyond retail into a more immersive, community-focused space centered around movement and wellness.
Nordstrom x Free People NYC Pop up